In a survey conducted in May 2019, global marketing professionals were asked about what they thought were the most trusted content types by their audiences. According to 60 percent of respondents, research and case studies were most valued by their target audiences, whereas 34 percent said the same about photos and infographics.
Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ascend2. (April 21, 2020). Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2. "Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019." Chart. April 21, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2. (2020). Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2. "Content Marketing Types Most Trusted by Target Audiences According to Marketing Professionals Worldwide as of May 2019." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/
Ascend2, Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019 Statista, https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/ (last visited July 27, 2024)
Content marketing types most trusted by target audiences according to marketing professionals worldwide as of May 2019 [Graph], Ascend2, April 21, 2020. [Online]. Available: https://www.statista.com/statistics/1115236/content-marketing-types-trust-audience/