Distribution of online shopping activity by product category Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Feb 4, 2022
As of June 2019, clothing and footwear were the most popular products amongst e-commerce users in Indonesia, as stated by 51 percent of respondents. Beverages both alcoholic and non-alcoholic were the least purchased online at 0.1 percent. According to the survey, the highest distribution of e-commerce users in Indonesia were found in Jakarta at 58 percent. The increase in Indonesia's digital economy has been attributed to higher internet and mobile penetration rates.

Distribution of online shopping activity in Indonesia in 2019, by product category

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Release date

January 2020

Region

Indonesia

Survey time period

January to June 2019

Age group

15-64 years

Special properties

1,500 households

Method of interview

Face-to-face interview

Supplementary notes

The survey was conducted in Bandung, Jakarta, Makassar, Medan, and Surabaya.

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