As of June 2019, clothing and footwear were the most popular products amongst e-commerce users in Indonesia, as stated by 51 percent of respondents. Beverages both alcoholic and non-alcoholic were the least purchased online at 0.1 percent. According to the survey, the highest distribution of e-commerce users in Indonesia were found in Jakarta at 58 percent. The increase in Indonesia's digital economy has been attributed to higher internet and mobile penetration rates.
Distribution of online shopping activity in Indonesia in 2019, by product category
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (January 15, 2020). Distribution of online shopping activity in Indonesia in 2019, by product category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1115226/indonesia-online-shopping-activity-by-product-preferences/
Deloitte. "Distribution of online shopping activity in Indonesia in 2019, by product category." Chart. January 15, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1115226/indonesia-online-shopping-activity-by-product-preferences/
Deloitte. (2020). Distribution of online shopping activity in Indonesia in 2019, by product category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1115226/indonesia-online-shopping-activity-by-product-preferences/
Deloitte. "Distribution of Online Shopping Activity in Indonesia in 2019, by Product Category." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1115226/indonesia-online-shopping-activity-by-product-preferences/
Deloitte, Distribution of online shopping activity in Indonesia in 2019, by product category Statista, https://www.statista.com/statistics/1115226/indonesia-online-shopping-activity-by-product-preferences/ (last visited August 25, 2024)
Distribution of online shopping activity in Indonesia in 2019, by product category [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1115226/indonesia-online-shopping-activity-by-product-preferences/