In 2020, due to the coronavirus (COVID-19) pandemic outbreak, changes in the online advertising market are anticipated. The highest decrease in expenditure is expected in advertising by influencers and product placement. Programmatic and mobile ads expenditure is expected to increase.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Expected changes in advertising expenditure in the online advertising due to the coronavirus (COVID-19) pandemic in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Expected changes in advertising expenditure in the online advertising due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1115223/poland-expected-changes-in-the-online-advert-market-due-the-covid-19-pandemic/
IAB Polska. "Expected changes in advertising expenditure in the online advertising due to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1115223/poland-expected-changes-in-the-online-advert-market-due-the-covid-19-pandemic/
IAB Polska. (2020). Expected changes in advertising expenditure in the online advertising due to the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1115223/poland-expected-changes-in-the-online-advert-market-due-the-covid-19-pandemic/
IAB Polska. "Expected Changes in Advertising Expenditure in The Online Advertising Due to The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1115223/poland-expected-changes-in-the-online-advert-market-due-the-covid-19-pandemic/
IAB Polska, Expected changes in advertising expenditure in the online advertising due to the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www.statista.com/statistics/1115223/poland-expected-changes-in-the-online-advert-market-due-the-covid-19-pandemic/ (last visited December 30, 2024)
Expected changes in advertising expenditure in the online advertising due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1115223/poland-expected-changes-in-the-online-advert-market-due-the-covid-19-pandemic/
