In 2020, due to the coronavirus (COVID-19) pandemic outbreak, changes in the advertising market are anticipated. The highest decrease in expenditure is expected in cinema advertising. Only spending on online ads is expected to stay at the same level.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Expected changes in advertising expenditure in the advertising market due to the coronavirus (COVID-19) pandemic in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Expected changes in advertising expenditure in the advertising market due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1115191/poland-expected-changes-in-the-advert-market-due-to-the-covid-19-pandemic/
IAB Polska. "Expected changes in advertising expenditure in the advertising market due to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1115191/poland-expected-changes-in-the-advert-market-due-to-the-covid-19-pandemic/
IAB Polska. (2020). Expected changes in advertising expenditure in the advertising market due to the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1115191/poland-expected-changes-in-the-advert-market-due-to-the-covid-19-pandemic/
IAB Polska. "Expected Changes in Advertising Expenditure in The Advertising Market Due to The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1115191/poland-expected-changes-in-the-advert-market-due-to-the-covid-19-pandemic/
IAB Polska, Expected changes in advertising expenditure in the advertising market due to the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www.statista.com/statistics/1115191/poland-expected-changes-in-the-advert-market-due-to-the-covid-19-pandemic/ (last visited December 21, 2024)
Expected changes in advertising expenditure in the advertising market due to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1115191/poland-expected-changes-in-the-advert-market-due-to-the-covid-19-pandemic/
