In 2020, commercial initiatives were undertaken by companies from the online communication advertising sector in Poland in response to the coronavirus (COVID-19) pandemic. Sixty-five percent of companies changed their elements of communication, and 45 percent changed elements of sales. Moreover, 44 percent of companies introduced new products or services.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Commercial initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Commercial initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1115148/poland-commercial-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska. "Commercial initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020." Chart. April 28, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1115148/poland-commercial-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska. (2020). Commercial initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1115148/poland-commercial-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska. "Commercial Initiatives Undertaken by Online Communication Advertising Companies in Response to The Coronavirus (Covid-19) Pandemic in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1115148/poland-commercial-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
IAB Polska, Commercial initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020 Statista, https://www.statista.com/statistics/1115148/poland-commercial-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/ (last visited November 22, 2024)
Commercial initiatives undertaken by online communication advertising companies in response to the coronavirus (COVID-19) pandemic in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1115148/poland-commercial-initiatives-taken-by-advertising-companies-during-the-covid-19-pandemic/
