In 2020, the coronavirus (COVID-19) pandemic had an impact on the internal functioning of companies from the online advertising communication sector in Poland. Sixty-three percent of companies needed to change the way projects are managed, and 38 percent needed to cut salaries.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Impact of the coronavirus (COVID-19) pandemic on the internal activities of online advertising communication companies in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Impact of the coronavirus (COVID-19) pandemic on the internal activities of online advertising communication companies in Poland in 2020 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1115117/poland-impact-of-the-covid-19-pandemic-on-the-internal-activities-of-advertising-companies/
IAB Polska. "Impact of the coronavirus (COVID-19) pandemic on the internal activities of online advertising communication companies in Poland in 2020." Chart. April 28, 2020. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1115117/poland-impact-of-the-covid-19-pandemic-on-the-internal-activities-of-advertising-companies/
IAB Polska. (2020). Impact of the coronavirus (COVID-19) pandemic on the internal activities of online advertising communication companies in Poland in 2020. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1115117/poland-impact-of-the-covid-19-pandemic-on-the-internal-activities-of-advertising-companies/
IAB Polska. "Impact of The Coronavirus (Covid-19) Pandemic on The Internal Activities of Online Advertising Communication Companies in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1115117/poland-impact-of-the-covid-19-pandemic-on-the-internal-activities-of-advertising-companies/
IAB Polska, Impact of the coronavirus (COVID-19) pandemic on the internal activities of online advertising communication companies in Poland in 2020 Statista, https://www.statista.com/statistics/1115117/poland-impact-of-the-covid-19-pandemic-on-the-internal-activities-of-advertising-companies/ (last visited December 27, 2024)
Impact of the coronavirus (COVID-19) pandemic on the internal activities of online advertising communication companies in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1115117/poland-impact-of-the-covid-19-pandemic-on-the-internal-activities-of-advertising-companies/
