Consequences of the COVID-19 pandemic affecting advertising companies in Poland 2020

Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020

CharacteristicShare of respondents
Decrease in income 79%
Necessity to change budget plans 70%
Limit of investments / spending 63%
Decrease in sales 63%
Loss of customers 44%
Changes in financial liquidity 32%
Changes in logistics 22%
Increase in cost of running a business 10%
Other 4%
None 2%
Created with Highcharts 7.2.2Share of respondents79%79%70%70%63%63%63%63%44%44%32%32%22%22%10%10%4%4%2%2%Decrease in incomeNecessity to change budget plansLimit of investments / spendingDecrease in salesLoss of customersChanges in financial liquidityChanges in logisticsIncrease in cost of running a businessOtherNone
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%
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Release date

April 2020

Region

Poland

Survey time period

April 9-22, 2020

Number of respondents

82*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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