In 2020, 79 percent of companies in the online advertising communication sector in Poland experienced a decrease in income due to the coronavirus (COVID-19) pandemic. Moreover, 70 percent of the companies needed to change budget plans, and 63 percent had to limit investments and spending.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1115056/poland-consequences-of-the-covid-19-pandemic-affecting-advertising-companies/
IAB Polska. "Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020." Chart. April 28, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1115056/poland-consequences-of-the-covid-19-pandemic-affecting-advertising-companies/
IAB Polska. (2020). Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1115056/poland-consequences-of-the-covid-19-pandemic-affecting-advertising-companies/
IAB Polska. "Impact of The Coronavirus (Covid-19) Pandemic on Online Advertising Communication Companies in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1115056/poland-consequences-of-the-covid-19-pandemic-affecting-advertising-companies/
IAB Polska, Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020 Statista, https://www.statista.com/statistics/1115056/poland-consequences-of-the-covid-19-pandemic-affecting-advertising-companies/ (last visited December 21, 2024)
Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1115056/poland-consequences-of-the-covid-19-pandemic-affecting-advertising-companies/
