Coronavirus: in-store shopping resumption of consumers U.S. 2020

As of April 13, 2020, 91 percent of U.S. consumers reported that they would be willing to resume at least some level of in-store shopping one there were no new COVID-19 cases in the United States. Almost two-thirds of respondents would be willing to visit local shops again as soon as the government had removed the restrictions. Four percent of respondents stated that because of the COVID-19 pandemic, they would never go out shopping again, even after "normal" times had returned.

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COVID-19: share of consumers that will resume shopping at local stores in the United States as of April 2020, by influencing factor

Characteristic	Share of respondents willing to resume some level of shopping
Available vaccine and/or drugs to treat	91%
No new cases in my country	91%
Number of new cases in my country slows	74%
Government removes restrictions	62%
I'm already comfortable doing this or will be as soon as they reopen	33%
I would never do this, even after we return to "normal" times	4%

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Release date

April 2020

More information

Region

United States

Survey time period

April 10 to 13, 2020

Number of respondents

2,960 respondents

Supplementary notes

*This question was phrased by the source as follows: "When will you feel comfortable shopping?"

Respondents who are already comfortable with an activity are assumed to be comfortable with all other measures as well; respondents who selected "Government removes restrictions" are assumed to be comfortable with "Number of new cases in my country slows."

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