Main reasons against buying beauty products online in Vietnam 2020

Published by
Minh-Ngoc Nguyen,
Nov 9, 2024
According to a survey conducted in January 2020 about cosmetic trends in Vietnam, 56 percent of respondents that did not use online shopping claimed that the concern for quality was a main factor for not purchasing cosmetics online. In the same survey, 73 percent of respondents stated that they had not bought cosmetics online at all.

Main factors for not buying cosmetics online among female consumers in Vietnam as of January 2020

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Release date

January 2020

Region

Vietnam

Survey time period

January 2020

Number of respondents

458 respondents

Age group

16 years and older

Special properties

among female consumers nationwide

Method of interview

Online survey

Supplementary notes

Original question: What are the reasons that you do not buy them online?

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