In 2020 87 percent of companies in the online advertising communication sector in Poland felt the negative impact of the coronavirus pandemic (COVID-19) on their business. Moreover, 49 percent of companies admitted negative effects.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Feeling of negative impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020
* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.
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IAB Polska. (April 28, 2020). Feeling of negative impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1115027/poland-impact-of-the-covid-19-pandemic-on-online-advertising-companies/
IAB Polska. "Feeling of negative impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020." Chart. April 28, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1115027/poland-impact-of-the-covid-19-pandemic-on-online-advertising-companies/
IAB Polska. (2020). Feeling of negative impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1115027/poland-impact-of-the-covid-19-pandemic-on-online-advertising-companies/
IAB Polska. "Feeling of Negative Impact of The Coronavirus (Covid-19) Pandemic on Online Advertising Communication Companies in Poland in 2020." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1115027/poland-impact-of-the-covid-19-pandemic-on-online-advertising-companies/
IAB Polska, Feeling of negative impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020 Statista, https://www.statista.com/statistics/1115027/poland-impact-of-the-covid-19-pandemic-on-online-advertising-companies/ (last visited December 24, 2024)
Feeling of negative impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020 [Graph], IAB Polska, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1115027/poland-impact-of-the-covid-19-pandemic-on-online-advertising-companies/
