Main reasons for buying beauty products online in Vietnam 2020

Published by
Minh-Ngoc Nguyen,
Nov 9, 2024
According to a survey conducted in January 2020 about cosmetic trends in Vietnam, 41 percent of respondents claimed that the convenience was an important reason for purchasing cosmetics online. In the same survey, 26 percent of respondents stated that they bought cosmetics online once every two to three months.

Main factors for buying cosmetics online among female consumers in Vietnam as of January 2020

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Release date

January 2020

Region

Vietnam

Survey time period

January 2020

Number of respondents

458 respondents

Age group

16 years and older

Special properties

among female consumers nationwide

Method of interview

Online survey

Supplementary notes

Original question: What are the reasons that you use online rather than in store?

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