According to a survey conducted in January 2019 about cosmetic trends in Vietnam, 93 percent of respondents who purchased cosmetics online using social media stated that they used Facebook most often for this. In the same survey, the majority of respondents claimed to buy cosmetics online because of the convenience.
Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019
Characteristic
Share of respondents
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Q&Me. (January 29, 2019). Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1114974/vietnam-favorite-social-media-to-shop-cosmetics/
Q&Me. "Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019." Chart. January 29, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1114974/vietnam-favorite-social-media-to-shop-cosmetics/
Q&Me. (2019). Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1114974/vietnam-favorite-social-media-to-shop-cosmetics/
Q&Me. "Most Popular Social Media Networks to Purchase Cosmetics among Female Consumers in Vietnam as of January 2019." Statista, Statista Inc., 29 Jan 2019, https://www.statista.com/statistics/1114974/vietnam-favorite-social-media-to-shop-cosmetics/
Q&Me, Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019 Statista, https://www.statista.com/statistics/1114974/vietnam-favorite-social-media-to-shop-cosmetics/ (last visited August 24, 2024)
Most popular social media networks to purchase cosmetics among female consumers in Vietnam as of January 2019 [Graph], Q&Me, January 29, 2019. [Online]. Available: https://www.statista.com/statistics/1114974/vietnam-favorite-social-media-to-shop-cosmetics/