Mexico: GoogleAds CPC 2023, by industry
In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in Mexico amounted to 0.77 U.S. dollars and was the highest among the industries presented in the statistic.
Search advertising
Mexico is the second largest search advertising market in Latin America, with a 2022 spending of 940 million U.S. dollars, trailing behind Brazil with 2.19 billion. In Mexico, search advertising was expected to account for 32 percent of digital advertising, which would make it the second most important digital ad format after online video, trumping banner and social media spending, among others.
Digital advertising
Internet is the most popular ad medium in Mexico, accounting for roughly two thirds of the country's total ad spending. In total, digital advertising was expected to generate 3.9 billion U.S. dollars in expenditure in Mexico in 2022, which would translate into approximately 39.47 U.S. dollars of spending per internet user. In February 2023, industries investing most in digital adverting in the North American country were telecommunication companies, online stores, as well as media.
Search advertising
Mexico is the second largest search advertising market in Latin America, with a 2022 spending of 940 million U.S. dollars, trailing behind Brazil with 2.19 billion. In Mexico, search advertising was expected to account for 32 percent of digital advertising, which would make it the second most important digital ad format after online video, trumping banner and social media spending, among others.
Digital advertising
Internet is the most popular ad medium in Mexico, accounting for roughly two thirds of the country's total ad spending. In total, digital advertising was expected to generate 3.9 billion U.S. dollars in expenditure in Mexico in 2022, which would translate into approximately 39.47 U.S. dollars of spending per internet user. In February 2023, industries investing most in digital adverting in the North American country were telecommunication companies, online stores, as well as media.
