In 2020, the most common reason for poor visibility of ads display in Poland was to place them below the fold, i.e., the display of the ad at the bottom, in the invisible part of the website. Too short emission time and showing the advertisement on too small screens were also one of the reasons.
Reasons for non-viewability of online advertisements in Poland in 2020
Characteristic
Share of non-viawability reasons
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WirtualneMedia. (April 23, 2020). Reasons for non-viewability of online advertisements in Poland in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1114811/poland-reasons-for-non-viewability-of-online-advertisements/
WirtualneMedia. "Reasons for non-viewability of online advertisements in Poland in 2020." Chart. April 23, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1114811/poland-reasons-for-non-viewability-of-online-advertisements/
WirtualneMedia. (2020). Reasons for non-viewability of online advertisements in Poland in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1114811/poland-reasons-for-non-viewability-of-online-advertisements/
WirtualneMedia. "Reasons for Non-viewability of Online Advertisements in Poland in 2020." Statista, Statista Inc., 23 Apr 2020, https://www.statista.com/statistics/1114811/poland-reasons-for-non-viewability-of-online-advertisements/
WirtualneMedia, Reasons for non-viewability of online advertisements in Poland in 2020 Statista, https://www.statista.com/statistics/1114811/poland-reasons-for-non-viewability-of-online-advertisements/ (last visited August 24, 2024)
Reasons for non-viewability of online advertisements in Poland in 2020 [Graph], WirtualneMedia, April 23, 2020. [Online]. Available: https://www.statista.com/statistics/1114811/poland-reasons-for-non-viewability-of-online-advertisements/