Advertising investment evolution caused by the coronavirus outbreak in France 2020

Published by Statista Research Department, Dec 19, 2023
Since lockdown was announced on March 16 in France, advertising investments of the media industry have significantly dropped. Investments were deeply impacted on the second quarter of the year, which recorded an overall investement drop of almost 40 percent in comparison to the previous year. If the last two quarters managed to change the tide, 2020 suffered from an investement decrease of eight percent over the whole year.

Impact of the coronavirus outbreak on media advertising investments in France in 2020, by quarter

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Sources

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Release date

January 2021

Region

France

Survey time period

2020

Supplementary notes

The source adds the following information: "TV, radio, press, outdoor advertising and cinema."

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