A survey from April 2020 asked Italian individuals if they would pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-10) emergency. Data show that four in ten respondents claimed to be willing to pay to watch pop music concerts online. Moreover, 34 percent of interviewees would pay to watch musicals online.
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Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event
*Respondents claiming to be definitely interested or potentially interested in subscribing to an online platform where to watch cultural events.
The source used mixed CATI-CAMI-CAWI methodology.
The survey question was phrased by the source as follows: "Il Ministro della Cultura Franceschini ha affermato che è allo studio una piattaforma online dove i vari eventi culturali potranno proporre degli spettacoli a pagamento. Se fosse possibile, sarebbe disposto a pagare per assistere in streaming su questa piattaforma a..."
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SWG . (April 24, 2020). Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG . "Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event." Chart. April 24, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG . (2020). Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG . "Share of Individuals Willing to Pay to Watch Cultural Events on a Dedicated Online Platform during The Coronavirus (Covid-19) Emergency in Italy 2020, by Type of Event." Statista, Statista Inc., 24 Apr 2020, https://www.statista.com/statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG , Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event Statista, https://www.statista.com/statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/ (last visited December 30, 2024)
Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event [Graph], SWG , April 24, 2020. [Online]. Available: https://www.statista.com/statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
