In April 2020, advertisers and marketers in the United States were asked about their plans regarding the funds they had allocated to sporting events before they were cancelled or postponed due to the coronavirus outbreak.The majority of respondents meant to keep those finds with the same media company , while a third were planning to pull the funds completely and freeze them for later. Of those who left their money with the same company 31 percent planned to shift the those budgets to sporting events later in the year or reallocate to non-sports programming also later in the year.
Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020
Characteristic
Wave 1 (March)
Wave 2 (April)
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Base: Advertiser Perception Ad Pros Community Panel. Wave 1 n=203; wave 2 n=152. Question: With some sporting events being cancelled or postponed, which of the following are you doing with the funds that were allocated?
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Advertiser Perceptions. (April 8, 2020). Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions. "Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020." Chart. April 8, 2020. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions. (2020). Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions. "Plans for Funds Previously Allocated to Sporting Events in Light of The Coronavirus Outbreak According to Advertising Industry Professionals in The United States in March and April 2020." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions, Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 Statista, https://www.statista.com/statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/ (last visited July 24, 2024)
Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
