J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAd industry positive changes in media types used due to COVID-19 in the U.S. 2020
In April 2020, advertisers and marketers in the United States were asked about the types of media for which they they chose to maintain previous budgets, or even reallocate money to increase those budgets in light of the coronavirus outbreak. Few mediums received such treatment, however, according to 34 percent of respondents search, social and e-commerce ad budgets were subject to these positive changes. What is more, within this category, 26 percent of industry professionals took the same actions in regards to paid search in particular.
