According to a 2019 survey on worldwide consumers, 44 percent of respondents preferred subject matter expert reviews over regular consumer reviews when it came to purchasing electronics. The same share of consumers preferred expert reviews in the financial services product area. In contrast, only a fifth of respondents cared about expert reviews when shopping for apparel.
Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019
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MarketingCharts. (May 1, 2020). Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts. "Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019." Chart. May 1, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts. (2020). Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts. "Product Areas Were Consumers Worldwide Prefer Subject Matter Expert Reviews to Make Purchase Decisions as of 2019." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
MarketingCharts, Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019 Statista, https://www.statista.com/statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/ (last visited December 26, 2024)
Product areas were consumers worldwide prefer subject matter expert reviews to make purchase decisions as of 2019 [Graph], MarketingCharts, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1114404/product-areas-worldwide-consumers-prefer-expert-reviews-purchase-decisions/
