In April 2020, advertisers and marketers in the United States were asked about their views on the impact of the coronavirus outbreak on the advertising industry in the near future. According to 72 percent of respondents Covid-19 would result in reduced advertising spending well into 2021, and a further 31 percent thought the cuts in ad spend would extend into 2022. A significant proportion thought that from now on advertisers would look to 'humanize the brand' with increased storytelling, interactivity and native content.
Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020
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Base: Advertiser Perception Ad Pros Community Panel. Question: How much do you agree with the following statements about how the Coronavirus (Covid-19) outbreak might affect the advertising industry? Level of Agreement: Coronavirus (Covid-19) Outbreak Affecting the Advertising Industry - Summary of Agree completely / somewhat (Net)
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Advertiser Perceptions. (April 8, 2020). Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions. "Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020." Chart. April 8, 2020. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions. (2020). Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions. "Marketer and Advertiser Opinions about The Influence of The Coronavirus on The Advertising Industry According in The United States as of April 2020." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
Advertiser Perceptions, Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020 Statista, https://www.statista.com/statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/ (last visited July 24, 2024)
Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114378/ad-industry-opinions-on-covid-19-influence-on-advertising-us/
