Share of LinkedIn users Malaysia 2023, by age

According to NapoleonCat, as of 2023, the highest share of LinkedIn users in Malaysia or approximately 60.1 percent of the overall user base, were between the ages of 25 to 34 years old. The second-largest age group, with around 23.8 percent of LinkedIn users, were those between 18 and 24 years old. In total, there were approximately 6.85 million LinkedIn users in Malaysia in 2023. 

Social media for professionals

Although LinkedIn did not have a large market share in the social media industry in Malaysia, the platform is well known as the social media for professionals. Many people use this social platform to connect with their colleagues or to search for jobs. Employers and headhunters can also find new talents through LinkedIn. In Malaysia, around 25 percent of internet users said one of the reasons they would use social media was for work-related networking or research.

Premium accounts

Many social media platforms have now introduced paid subscription accounts for users to get more benefits or view exclusive content. LinkedIn users can also pay a subscription for the premium account, which would provide them with industry insights. In 2023, LinkedIn earned around 6.44 billion U.S. dollars in revenue from its premium subscriptions. With a focus on business and professionals, LinkedIn will still be one of the most used social media platforms in Malaysia.