Many of the large and medium-sized firms will increase the investments in corporate social responsibility and sustainability due to the coronavirus outbreak in 2020 with 39 percent of the respondents. Similarly, 26 percent will increase investments in analysis and customer insights, customer data and data management, as well as the development of sales leads.
How will the COVID-19 pandemic affect your investments in 2020 in the following areas?
Characteristic
Decreases significantly
Decreases
No change
Increases
Increases significantly
Do not know
No answer
Corporate social responsibility and sustainability
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Sverige. (April 8, 2020). How will the COVID-19 pandemic affect your investments in 2020 in the following areas? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. "How will the COVID-19 pandemic affect your investments in 2020 in the following areas?." Chart. April 8, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. (2020). How will the COVID-19 pandemic affect your investments in 2020 in the following areas?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. "How Will The Covid-19 Pandemic Affect Your Investments in 2020 in The following Areas?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige, How will the COVID-19 pandemic affect your investments in 2020 in the following areas? Statista, https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/ (last visited August 24, 2024)
How will the COVID-19 pandemic affect your investments in 2020 in the following areas? [Graph], IAB Sverige, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
