Most of Swedish large and medium-sized firms significantly decreased the investments in own events due to the coronavirus outbreak in 2020, with 58 percent of the respondents. Additionally, 37 percent decreased investments in outdoor advertising. By contrast, 32 percent of the surveyed companies increased search (SEO/SEM) advertising, 29 percent increased email advertising and 24 percent increased social media and audio/podcast advertising each.
How are investments impacted by the COVID-19 pandemic?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (April 8, 2020). How are investments impacted by the COVID-19 pandemic? [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_souce=Blog
IAB (U.S.). "How are investments impacted by the COVID-19 pandemic?." Chart. April 8, 2020. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_souce=Blog
IAB (U.S.). (2020). How are investments impacted by the COVID-19 pandemic?. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_souce=Blog
IAB (U.S.). "How Are Investments Impacted by The Covid-19 Pandemic?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_souce=Blog
IAB (U.S.), How are investments impacted by the COVID-19 pandemic? Statista, https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_souce=Blog (last visited September 26, 2024)
How are investments impacted by the COVID-19 pandemic? [Graph], IAB (U.S.), April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_souce=Blog