Most of Swedish large and medium-sized firms significantly decreased the investments in own events due to the coronavirus outbreak in 2020, with 58 percent of the respondents. Additionally, 37 percent decreased investments in outdoor advertising. By contrast, 32 percent of the surveyed companies increased search (SEO/SEM) advertising, 29 percent increased email advertising and 24 percent increased social media and audio/podcast advertising each.
How are investments impacted by the COVID-19 pandemic?
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IAB (U.S.). (April 8, 2020). How are investments impacted by the COVID-19 pandemic? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/
IAB (U.S.). "How are investments impacted by the COVID-19 pandemic?." Chart. April 8, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/
IAB (U.S.). (2020). How are investments impacted by the COVID-19 pandemic?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/
IAB (U.S.). "How Are Investments Impacted by The Covid-19 Pandemic?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/
IAB (U.S.), How are investments impacted by the COVID-19 pandemic? Statista, https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/ (last visited December 21, 2024)
How are investments impacted by the COVID-19 pandemic? [Graph], IAB (U.S.), April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/
