Among the large to medium-sized companies in Sweden, 34 percent said that their budget was not affected by the coronavirus pandemic, while 24 percent said that their budget would decrease more than 30 percent during 2020. Only five percent of the respondents said that their marketing budget would increase during 2020.
How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Sverige. (April 8, 2020). How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. "How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?." Chart. April 8, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. (2020). How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. "How Will The Marketing Budget Be Affected by The Covid-19 Pandemic during The Rest of 2020?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige, How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? Statista, https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/ (last visited December 21, 2024)
How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? [Graph], IAB Sverige, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
