Among the large to medium-sized companies in Sweden, 34 percent said that their budget was not affected by the coronavirus pandemic, while 24 percent said that their budget would decrease more than 30 percent during 2020. Only five percent of the respondents said that their marketing budget would increase during 2020.
How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?
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IAB Sverige. (April 8, 2020). How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. "How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?." Chart. April 8, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. (2020). How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. "How Will The Marketing Budget Be Affected by The Covid-19 Pandemic during The Rest of 2020?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige, How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? Statista, https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/ (last visited November 21, 2024)
How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? [Graph], IAB Sverige, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
