Most large to medium-sized companies in Sweden said that their digital media budgets had not been significantly affected by the coronavirus outbreak in April 2020, with 41 percent of the respondents. Many were moving advertisement investment to other channels with 30 percent of the respondents, while 22 percent had largely stopped their advertising and saw the future as uncertain.
Has your digital media budget been affected by COVID-19?
Characteristic
Share of respondents
We have not been significantly affected
41%
We are currently moving advertising investment to other channels
30%
All advertising has largely stopped right now with uncertain future
22%
We have not yet decided on our advertisement investments
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IAB Sverige. (April 8, 2020). Has your digital media budget been affected by COVID-19? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1114150/impact-of-coronavirus-on-digital-media-budgets-in-sweden/
IAB Sverige. "Has your digital media budget been affected by COVID-19?." Chart. April 8, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1114150/impact-of-coronavirus-on-digital-media-budgets-in-sweden/
IAB Sverige. (2020). Has your digital media budget been affected by COVID-19?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1114150/impact-of-coronavirus-on-digital-media-budgets-in-sweden/
IAB Sverige. "Has Your Digital Media Budget Been Affected by Covid-19?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114150/impact-of-coronavirus-on-digital-media-budgets-in-sweden/
IAB Sverige, Has your digital media budget been affected by COVID-19? Statista, https://www.statista.com/statistics/1114150/impact-of-coronavirus-on-digital-media-budgets-in-sweden/ (last visited November 21, 2024)
Has your digital media budget been affected by COVID-19? [Graph], IAB Sverige, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114150/impact-of-coronavirus-on-digital-media-budgets-in-sweden/
