Actions taken to support green businesses among urban generation Z in Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey among urban citizens in Vietnam, around 67 percent of respondents stated that they would buy from the brands which were green businesses more frequently. Other actions taken to support these businesses were also to follow the brand on social media and share brand posts on Facebook.

Actions taken to support green businesses among urban generation Z citizens in Vietnam in 2019

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Release date

April 2020

Region

Vietnam

Survey time period

September 2019

Number of respondents

195 respondents

Age group

15-38 years old

Special properties

among respondents within the vicinity of Ho Chi Minh City and Hanoi

Method of interview

Online survey

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