Impact of the coronavirus on advertisers' marketing investments in Sweden 2020

Published by Statista Research Department, Jan 5, 2023
Nearly two thirds of Swedish advertisers responded in a survey that they have to cut down their marketing investments due to the negative effects of the coronavirus pandemic. Four percent of respondents stated that they did not decrease their investments yet, but they are planning cuts in future.

The first case of the coronavirus (COVID-19) in Sweden was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Have you cut down on your marketing investments?

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Source

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Release date

June 2020

Region

Sweden

Survey time period

June 8 to 17, 2020

Number of respondents

51 respondents

Special properties

members of The Association of Swedish Advertisers (Sveriges Annonsörer)

Method of interview

Online survey

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