A survey from 2017 showed that 82 percent of German podcast listeners did not mind listening to sponsoring announced at the beginning or end of a podcast show, while 71 percent of them accepted classical audio spots.
Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017
This question was phrased by the source as follows: "Wie ist Ihre Einstellung zu folgenden Podcasts Werbeformen?" The statistic only represents the bottom-three boxes "(1)" to "(3)".
Five scale: (1) "Does not bother me at all" to (5) "Really bothers me"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ARD Media. (September 14, 2017). Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. "Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017." Chart. September 14, 2017. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. (2017). Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. "Share of Listeners Who Do Not Mind The following Forms of Advertising in Podcasts in Germany in 2017." Statista, Statista Inc., 14 Sep 2017, https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media, Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 Statista, https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/ (last visited December 19, 2024)
Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 [Graph], ARD Media, September 14, 2017. [Online]. Available: https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
