Listeners accepting advertisement in podcasts in Germany 2017

Published by Statista Research Department, May 29, 2024
A survey from 2017 showed that 82 percent of German podcast listeners did not mind listening to sponsoring announced at the beginning or end of a podcast show, while 71 percent of them accepted classical audio spots.

Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017

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Source

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Release date

September 2017

Region

Germany

Survey time period

June to July, 2017

Number of respondents

1,170 respondents

Age group

14 years and older

Special properties

podcast listeners

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Wie ist Ihre Einstellung zu folgenden Podcasts Werbeformen?"
The statistic only represents the bottom-three boxes "(1)" to "(3)".
Five scale: (1) "Does not bother me at all" to (5) "Really bothers me"

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Podcasts in AustraliaPodcasting IndustryPodcasts in the UKPodcasting worldwidePodcasting in selected markets in Europe
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