A survey from March and April 2020 showed that Italian consumers appreciated brands adapting to the disruption of the coronavirus (COVID-19). Between March 31 and April 2, 88 percent of respondents liked brands which gave practical information or advices to address the situation. Moreover, 85 percent of people appreciated the conversion of companies' production in favor of essential supplies required during the pandemic. The appreciation for promotions and offers to loyal customers increased from 80 to 86 percent among the respondents.
Share of Italian consumers appreciating brand initiatives during the coronavirus (COVID-19) pandemic in 2020
Characteristic
March 31 to April 2, 2020
April 22 to 27, 2020
Give practical information/advices to address the situation
88%
82%
Convert their production in favor of essential products/supplies
85%
76%
Advertising campaigns that show how they're responding to the coronavirus/helping customers
81%
74%
Promotions/offers for loyal customers
80%
86%
Provide videos or entertaining content
73%
74%
Continue to sell non-essential products in their online stores
72%
77%
Contact their customers (e.g. by e-mail) to inform them about the actions undertaken in the fight against coronavirus
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The Fool. (May 3, 2020). Share of Italian consumers appreciating brand initiatives during the coronavirus (COVID-19) pandemic in 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1113664/consumers-and-brands-during-the-coronavirus-italy/
The Fool. "Share of Italian consumers appreciating brand initiatives during the coronavirus (COVID-19) pandemic in 2020." Chart. May 3, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1113664/consumers-and-brands-during-the-coronavirus-italy/
The Fool. (2020). Share of Italian consumers appreciating brand initiatives during the coronavirus (COVID-19) pandemic in 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1113664/consumers-and-brands-during-the-coronavirus-italy/
The Fool. "Share of Italian Consumers Appreciating Brand Initiatives during The Coronavirus (Covid-19) Pandemic in 2020." Statista, Statista Inc., 3 May 2020, https://www.statista.com/statistics/1113664/consumers-and-brands-during-the-coronavirus-italy/
The Fool, Share of Italian consumers appreciating brand initiatives during the coronavirus (COVID-19) pandemic in 2020 Statista, https://www.statista.com/statistics/1113664/consumers-and-brands-during-the-coronavirus-italy/ (last visited December 18, 2024)
Share of Italian consumers appreciating brand initiatives during the coronavirus (COVID-19) pandemic in 2020 [Graph], The Fool, May 3, 2020. [Online]. Available: https://www.statista.com/statistics/1113664/consumers-and-brands-during-the-coronavirus-italy/
