Interest in AI features for TV and movie viewing in the U.S. 2024

Published by
Julia Stoll
,
Feb 20, 2025

Artificial intelligence is making its way into various aspects of entertainment, with television and movie viewing being no exception. A late-2024 survey revealed that U.S. consumers showed significant interest in AI-powered features for their viewing experience. Consumers were especially interested in AI analyzing habits across all apps to receive better recommendations, with 35 percent being very and 41 percent somewhat interested in this feature. Less popular were AI chatbots integrated into their connected TV devices.

Interest of TV viewers in selected AI-related features for watching TV and movies in the United States as of November 2024

CharacteristicVery interestedSomewhat interestedNot at all interested
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Showing entries 1 to 4 (4 entries in total)
Statistic: Interest of TV viewers in selected AI-related features for watching TV and movies in the United States as of November 2024

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Hub Entertainment Research

Release date

January 2025

Region

United States

Survey time period

November 2024

Number of respondents

2,540 respondents

Age group

16-74 years

Special properties

respondents watch at least 1 hour of TV per week and have broadband access

Supplementary notes

Original question: “And how interested would you be in having any of the following AI-related features for watching TV and movies?”

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Statistics on " Video streaming experience and preferences in the United States "

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