How much will the marketing communication budget change in Norway due to the coronavirus outbreak? According to a survey among Norwegian advertisers from May to June 2020, not even a half of the respondents expected to decrease the budget for the second quarter of 2020. 23 percent of them indicated a decline of less than 25 percent, while seven percent stated to decrease the marketing budget by 50 to 25 percent. By contrast, 14 percent of the advertisers will increase their spending compared to 2019, and more than two thirds forecast no changes in their marketing communication budget.
How much will your marketing communication budget change in the second quarter of 2020?
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May 29 to June 3
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ANFO. (June 5, 2020). How much will your marketing communication budget change in the second quarter of 2020? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO. "How much will your marketing communication budget change in the second quarter of 2020?." Chart. June 5, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO. (2020). How much will your marketing communication budget change in the second quarter of 2020?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO. "How Much Will Your Marketing Communication Budget Change in The Second Quarter of 2020?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/
ANFO, How much will your marketing communication budget change in the second quarter of 2020? Statista, https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/ (last visited August 25, 2024)
How much will your marketing communication budget change in the second quarter of 2020? [Graph], ANFO, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1113539/marketing-budget-change-due-to-the-coronavirus-pandemic-in-norway/