Due to the coronavirus outbreak, 16 percent of Norwegian advertisers expected significant negative effects for their business regarding operations, results, and financial prospects. This is the result of a survey conducted at the end of May and the beginning of June 2020. By contrast, this share was 29 percent in the previous survey in April and even nearly 50 percent in March. 21 percent of advertisers expected rather positive effects in June, which was a growth compared to March.
Do you expect negative effects for your business regarding operations, results and financial prospects?
advertisers that are members of ANFO (Annonsørforeningen)
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Forventer du i nær fremtid negative effekter for din virksomhet på drift, forretningsresultater og økonomiske utsikter?"
Percentage points exceeding 100 percent are probably due to rounding.
Some figures have been taken from previous publications.
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ANFO. (June 5, 2020). Do you expect negative effects for your business regarding operations, results and financial prospects? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1113482/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-norway/
ANFO. "Do you expect negative effects for your business regarding operations, results and financial prospects?." Chart. June 5, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1113482/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-norway/
ANFO. (2020). Do you expect negative effects for your business regarding operations, results and financial prospects?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1113482/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-norway/
ANFO. "Do You Expect Negative Effects for Your Business regarding Operations, Results and Financial Prospects?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1113482/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-norway/
ANFO, Do you expect negative effects for your business regarding operations, results and financial prospects? Statista, https://www.statista.com/statistics/1113482/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-norway/ (last visited November 03, 2024)
Do you expect negative effects for your business regarding operations, results and financial prospects? [Graph], ANFO, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1113482/expected-effects-on-advertisers-due-to-the-coronavirus-pandemic-in-norway/
