According to Adjust, shopping apps were the app vertical with the most paid installs in 2018 and 2019. In the most recent year, 61 percent of shopping app installs were acquired via paid campaigns, with the majority of spend being directed towards retargeting users.
Share of global app installs from paid campaigns in 2018 and 2019, by vertical
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adjust. (April 21, 2020). Share of global app installs from paid campaigns in 2018 and 2019, by vertical [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. "Share of global app installs from paid campaigns in 2018 and 2019, by vertical." Chart. April 21, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. (2020). Share of global app installs from paid campaigns in 2018 and 2019, by vertical. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. "Share of Global App Installs from Paid Campaigns in 2018 and 2019, by Vertical." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust, Share of global app installs from paid campaigns in 2018 and 2019, by vertical Statista, https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/ (last visited December 22, 2024)
Share of global app installs from paid campaigns in 2018 and 2019, by vertical [Graph], adjust, April 21, 2020. [Online]. Available: https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
