According to Adjust, shopping apps were the app vertical with the most paid installs in 2018 and 2019. In the most recent year, 61 percent of shopping app installs were acquired via paid campaigns, with the majority of spend being directed towards retargeting users.
Share of global app installs from paid campaigns in 2018 and 2019, by vertical
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adjust. (April 21, 2020). Share of global app installs from paid campaigns in 2018 and 2019, by vertical [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. "Share of global app installs from paid campaigns in 2018 and 2019, by vertical." Chart. April 21, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. (2020). Share of global app installs from paid campaigns in 2018 and 2019, by vertical. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust. "Share of Global App Installs from Paid Campaigns in 2018 and 2019, by Vertical." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
adjust, Share of global app installs from paid campaigns in 2018 and 2019, by vertical Statista, https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/ (last visited July 22, 2024)
Share of global app installs from paid campaigns in 2018 and 2019, by vertical [Graph], adjust, April 21, 2020. [Online]. Available: https://www.statista.com/statistics/1113042/share-paid-app-installs-worldwide-app-vertical/
