In Q3 2021, AA was the most popular insurance company in the United Kingdom (UK) for baby boomers, Gen X, and millennials with between 60 and 74 percent of respondents having a positive opinion of the company. According to the survey conducted by YouGov, baby boomers were more likely to favor different insurance brands than other generations: overall 13 insurers exceeded the 35 percent popularity threshold, while for Gen X and millennials the number of companies were 10 and seven respectively. The brand image of particular companies also varies widely among generations.
Leading insurance companies in the United Kingdom (UK) in Q3 2021, by generation and share of people with positive opinion
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YouGov. (October 28, 2021). Leading insurance companies in the United Kingdom (UK) in Q3 2021, by generation and share of people with positive opinion [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1112693/insurance-brand-popularity-in-the-united-kingdom-uk-by-generation/
YouGov. "Leading insurance companies in the United Kingdom (UK) in Q3 2021, by generation and share of people with positive opinion." Chart. October 28, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1112693/insurance-brand-popularity-in-the-united-kingdom-uk-by-generation/
YouGov. (2021). Leading insurance companies in the United Kingdom (UK) in Q3 2021, by generation and share of people with positive opinion. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1112693/insurance-brand-popularity-in-the-united-kingdom-uk-by-generation/
YouGov. "Leading Insurance Companies in The United Kingdom (Uk) in Q3 2021, by Generation and Share of People with Positive Opinion." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1112693/insurance-brand-popularity-in-the-united-kingdom-uk-by-generation/
YouGov, Leading insurance companies in the United Kingdom (UK) in Q3 2021, by generation and share of people with positive opinion Statista, https://www.statista.com/statistics/1112693/insurance-brand-popularity-in-the-united-kingdom-uk-by-generation/ (last visited December 22, 2024)
Leading insurance companies in the United Kingdom (UK) in Q3 2021, by generation and share of people with positive opinion [Graph], YouGov, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1112693/insurance-brand-popularity-in-the-united-kingdom-uk-by-generation/
