Popularity of leading insurance brands in the UK 2021, by gender

In the third quarter of 2021, AA was the most popular insurance company in the United Kingdom (UK) for women, while RAC was the most popular company among men. According to a survey conducted by YouGov, women were more likely to have a positive opinion on a particular insurance brand than women, with a total of 10 brands exceeding 35 percent of brand popularity among women, compared to eight brands among men. The biggest difference in the level of popularity could be seen in the brand RAC, which was favored by 53 percent of women, compared to 68 percent of men.