In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that for the largest proportion of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) driving was the primary mode of transportation, at 83 percent on weekdays and 69 percent on weekends.
Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019
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Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019
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*Small base size, advised to use with caution. Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days
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OAAA. (September 30, 2019). Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1112197/ooh-ad-viewers-using-selected-transport-in-the-us/
OAAA. "Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019." Chart. September 30, 2019. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1112197/ooh-ad-viewers-using-selected-transport-in-the-us/
OAAA. (2019). Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1112197/ooh-ad-viewers-using-selected-transport-in-the-us/
OAAA. "Share of Heavy Out-of-home Advertising Viewers Using Selected Modes of Transportation in The United States as of March 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/1112197/ooh-ad-viewers-using-selected-transport-in-the-us/
OAAA, Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019 Statista, https://www.statista.com/statistics/1112197/ooh-ad-viewers-using-selected-transport-in-the-us/ (last visited May 13, 2025)
Share of heavy out-of-home advertising viewers using selected modes of transportation in the United States as of March 2019 [Graph], OAAA, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/1112197/ooh-ad-viewers-using-selected-transport-in-the-us/
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