In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that around 21 percent of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) had household income between 100 thousand and 150 thousand U.S. dollars.
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income
Characteristic
Share of respondents
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Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days
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OAAA. (September 30, 2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA. "Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income." Chart. September 30, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA. (2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA. "Distribution of Heavy Out-of-home Advertising Viewers in The United States as of March 2019, by Income." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA, Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income Statista, https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/ (last visited August 25, 2024)
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income [Graph], OAAA, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/