In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that around 21 percent of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) had household income between 100 thousand and 150 thousand U.S. dollars.
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income
Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OAAA. (September 30, 2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA. "Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income." Chart. September 30, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA. (2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA. "Distribution of Heavy Out-of-home Advertising Viewers in The United States as of March 2019, by Income." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
OAAA, Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income Statista, https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/ (last visited December 22, 2024)
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by income [Graph], OAAA, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/1112190/out-of-home-advertising-viewers-by-income-us/
