In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that both men and women were equally heavy viewers of OOH advertising in the United States. Heavy exposure was defined as having traveled in a car and seen OOH ads in the past seven days.
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by gender
Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days
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OAAA. (September 30, 2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1112187/out-of-home-advertising-viewers-by-gender-us/
OAAA. "Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by gender." Chart. September 30, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1112187/out-of-home-advertising-viewers-by-gender-us/
OAAA. (2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1112187/out-of-home-advertising-viewers-by-gender-us/
OAAA. "Distribution of Heavy Out-of-home Advertising Viewers in The United States as of March 2019, by Gender." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/1112187/out-of-home-advertising-viewers-by-gender-us/
OAAA, Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by gender Statista, https://www.statista.com/statistics/1112187/out-of-home-advertising-viewers-by-gender-us/ (last visited November 21, 2024)
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by gender [Graph], OAAA, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/1112187/out-of-home-advertising-viewers-by-gender-us/
