In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that the average age of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) was 42 years. The smallest exposure was among young adults, aged 18 to 24 - only 11 percent of heavy OOH viewers fell into this age group.
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by age group
Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days
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OAAA. (September 30, 2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1112165/out-of-home-advertising-viewers-by-age-us/
OAAA. "Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by age group." Chart. September 30, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1112165/out-of-home-advertising-viewers-by-age-us/
OAAA. (2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1112165/out-of-home-advertising-viewers-by-age-us/
OAAA. "Distribution of Heavy Out-of-home Advertising Viewers in The United States as of March 2019, by Age Group." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/1112165/out-of-home-advertising-viewers-by-age-us/
OAAA, Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by age group Statista, https://www.statista.com/statistics/1112165/out-of-home-advertising-viewers-by-age-us/ (last visited December 19, 2024)
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by age group [Graph], OAAA, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/1112165/out-of-home-advertising-viewers-by-age-us/
