United States: COVID-19 impact on tech products 2020

The purchases of tech products by American households fluctuated during the novel coronavirus (COVID-19) outbreak from March to October 2020. Smartphones and headphones are among the most popular tech product purchases made by U.S. households during the survey period.

Impact of the novel coronavirus (COVID-19) on purchasing tech products in the United States from March to October 2020

Characteristic	Laptop computer	Smart doorbell	Smart home security camera	Smartwatch	Tablet	Wearable activity fitness tracker	Computer accessory (keyboard, monitor, headset)	Digital media streaming device	Headphones/Earbuds	Smart speaker	Smartphone	TV	Video game console	Virtual reality (VR) headset
Wave 19	13%	6%	4%	6%	10%	4%	10%	9%	18%	11%	17%	13%	10%	3%
Wave 18	12%	6%	4%	6%	9%	5%	9%	7%	19%	9%	14%	11%	7%	2%
Wave 17	14%	5%	3%	6%	10%	4%	9%	7%	21%	11%	18%	12%	10%	2%
Wave 16	16%	4%	6%	7%	10%	4%	11%	10%	21%	11%	18%	15%	10%	4%
Wave 15	17%	5%	5%	6%	11%	4%	10%	9%	19%	12%	20%	13%	11%	3%
Wave 14	14%	6%	5%	6%	11%	6%	10%	8%	18%	9%	18%	14%	10%	2%
Wave 13	14%	5%	4%	6%	11%	5%	10%	7%	17%	9%	17%	11%	8%	2%
Wave 12	12%	3%	4%	6%	9%	3%	10%	7%	19%	9%	13%	12%	7%	2%
Wave 11	16%	5%	5%	7%	11%	5%	9%	8%	21%	11%	18%	14%	11%	3%
Wave 10	17%	5%	5%	7%	11%	5%	9%	8%	17%	11%	17%	12%	9%	3%
Wave 9	15%	4%	4%	6%	11%	4%	7%	9%	15%	11%	14%	10%	7%	4%
Wave 8	19%	4%	4%	6%	11%	5%	8%	9%	19%	11%	18%	13%	8%	2%
Wave 7	14%	4%	4%	6%	11%	4%	9%	8%	18%	10%	18%	14%	8%	3%
Wave 6	14%	4%	5%	7%	11%	5%	9%	10%	18%	10%	18%	12%	9%	4%
Wave 5	12%	4%	4%	6%	8%	5%	8%	7%	17%	10%	13%	10%	8%	2%
Wave 4	14%	4%	5%	6%	11%	4%	10%	9%	20%	12%	18%	12%	9%	3%
Wave 3	15%	4%	5%	7%	12%	6%	9%	8%	16%	9%	18%	13%	10%	3%
Wave 2	14%	5%	6%	7%	9%	5%	7%	7%	15%	8%	16%	11%	9%	2%
Wave 1	16%	5%	5%	6%	11%	4%	10%	10%	19%	10%	18%	14%	10%	3%

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Release date

October 2020

More information

Region

United States

Survey time period

March 27 to October 4, 2020

Number of respondents

1,000+

Special properties

Households that report using tech services

Supplementary notes

This question was phrased by the source as follows: "Which, if any, of the following technology products has your household purchased in the past week? "

Wave 1 = March 27-29, 2020
Wave 2 = April 3-5, 2020
Wave 3 = April 10-12, 2020
Wave 4 = April 17-19, 2020
Wave 5 = April 24-26, 2020
Wave 6 = May 1-3, 2020
Wave 7 = May 8-10, 2020
Wave 8 = May 15-17, 2020
Wave 9 = May 22-24, 2020
Wave 10 = May 29-31, 2020
Wave 11 = June 12-14, 2020
Wave 12 = June 26-28, 20202
Wave 13 = July 10-12, 2020
Wave 14 = July 24-26, 2020
Wave 15 = August 7-9, 2020
Wave 16 = August 21-23, 2020
Wave 17 = September 4-6, 2020
Wave 18 = September 18-20, 2020
Wave 19 = October 2-4, 2020