In 2019, around 80 percent of urban buyers in Vietnam purchased clean generic detergent while 11 percent of buyers purchased baby detergent. Compared to 2015, purchases of value added detergent recorded an increase across all categories.
Share of urban buyers purchasing fabric detergent with added value in Vietnam in 2015 and 2019, by type
Characteristic
Clean generic
Fragrance
Color care
Anti Mal-odor
Baby
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Kantar Worldpanel. (February 14, 2020). Share of urban buyers purchasing fabric detergent with added value in Vietnam in 2015 and 2019, by type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1111980/vietnam-share-urban-buyers-purchase-detergent-added-value-by-type/
Kantar Worldpanel. "Share of urban buyers purchasing fabric detergent with added value in Vietnam in 2015 and 2019, by type." Chart. February 14, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1111980/vietnam-share-urban-buyers-purchase-detergent-added-value-by-type/
Kantar Worldpanel. (2020). Share of urban buyers purchasing fabric detergent with added value in Vietnam in 2015 and 2019, by type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1111980/vietnam-share-urban-buyers-purchase-detergent-added-value-by-type/
Kantar Worldpanel. "Share of Urban Buyers Purchasing Fabric Detergent with Added Value in Vietnam in 2015 and 2019, by Type." Statista, Statista Inc., 14 Feb 2020, https://www.statista.com/statistics/1111980/vietnam-share-urban-buyers-purchase-detergent-added-value-by-type/
Kantar Worldpanel, Share of urban buyers purchasing fabric detergent with added value in Vietnam in 2015 and 2019, by type Statista, https://www.statista.com/statistics/1111980/vietnam-share-urban-buyers-purchase-detergent-added-value-by-type/ (last visited July 22, 2024)
Share of urban buyers purchasing fabric detergent with added value in Vietnam in 2015 and 2019, by type [Graph], Kantar Worldpanel, February 14, 2020. [Online]. Available: https://www.statista.com/statistics/1111980/vietnam-share-urban-buyers-purchase-detergent-added-value-by-type/