In a comparison of holiday season in-app advertising in the United States, it was found that there are noticeable spikes of eCPM for rewarded video ads on Android apps around the fourth quarters, when holiday advertising is at its highest. In 2017 when the format was brand new the eCPM in the last quarter of that year reached 11.64 U.S. dollars, having grown by 20.4 percent quarter-on-quarter. A year later Android rewarded video eCPM grew to 13 dollars. In the 2019 season rewarded video ads eCPM was expected to reach 12.4 U.S. dollars in the fourth quarter.
Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020
(in U.S. dollars)
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Appodeal. (December 18, 2019). Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars)." Chart. December 18, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. (2019). Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded Video Advertising Effective Cost-per-mille (Ecpm) in Android Apps in The United States during Holiday Seasons from 3rd Quarter 2017 to 1st Quarter 2020 (in U.S. Dollars)." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal, Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/ (last visited November 22, 2024)
Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph], Appodeal, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
