Value growth of FMCG categories in rural areas in Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Nov 9, 2024

In 2023, dairy products had the highest value growth rate in rural areas in Vietnam among the main FMCG product categories, with a value growth rate of 15 percent. Personal care recorded the second-highest value growth, followed by beverage products.

Value growth rate of FMCG products in rural areas in Vietnam in 2023, by category

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Release date

February 2024

Region

Vietnam

Survey time period

2023

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Statistics on " FMCG market in Vietnam "

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

18

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Topics

FMCG market in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in VietnamCoffee market in Vietnam
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