As of 2019, a combined 68 percent of current internet users in the United Kingdom (UK) did not feel comfortable with targeted advertisements. Only three percent said they were very comfortable with targeted advertisements.
Comfort with targeted advertisements in the United Kingdom (UK) in 2019
Characteristic
Share of respondents
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Oxford Internet Institute, & Social Science Research Network. (February 18, 2020). Comfort with targeted advertisements in the United Kingdom (UK) in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, und Social Science Research Network. "Comfort with targeted advertisements in the United Kingdom (UK) in 2019." Chart. February 18, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, Social Science Research Network. (2020). Comfort with targeted advertisements in the United Kingdom (UK) in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, and Social Science Research Network. "Comfort with Targeted Advertisements in The United Kingdom (Uk) in 2019." Statista, Statista Inc., 18 Feb 2020, https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute & Social Science Research Network, Comfort with targeted advertisements in the United Kingdom (UK) in 2019 Statista, https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/ (last visited July 22, 2024)
Comfort with targeted advertisements in the United Kingdom (UK) in 2019 [Graph], Oxford Internet Institute, & Social Science Research Network, February 18, 2020. [Online]. Available: https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/