According to a consumer survey from 2019, at least every fourth respondent purchased clothing and footwear at hypermarkets in Finland. The popularity of the hypermarkets (Prisma, K-Citymarket) and discount retailers (Tokmanni, Halpa-Halli) increased considerably from 2018 to 2019. As of 2019, around 34 percent of the respondents said that they had bought clothes or footwear at Prisma hypermarket stores in the past 12 months.
Other major clothing retailers in Finland were H&M, Zalando, Sokos, and Stockmann. H&M remained the most popular clothing retailer in 2019, although the share of customers slightly decreased from the previous year. Also, sportswear stores including Intersport, Stadium, XXL Sports & Outdoor, continued to be a popular choice of a clothing purchase for customers in Finland.
Share of people who purchased clothing and footwear in the last 12 months in Finland in 2018 and 2019, by retailer
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Finnish Commerce Federation. (May 14, 2019). Share of people who purchased clothing and footwear in the last 12 months in Finland in 2018 and 2019, by retailer [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1111468/most-popular-clothing-retailers-in-finland/
Finnish Commerce Federation. "Share of people who purchased clothing and footwear in the last 12 months in Finland in 2018 and 2019, by retailer." Chart. May 14, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1111468/most-popular-clothing-retailers-in-finland/
Finnish Commerce Federation. (2019). Share of people who purchased clothing and footwear in the last 12 months in Finland in 2018 and 2019, by retailer. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1111468/most-popular-clothing-retailers-in-finland/
Finnish Commerce Federation. "Share of People Who Purchased Clothing and Footwear in The Last 12 Months in Finland in 2018 and 2019, by Retailer." Statista, Statista Inc., 14 May 2019, https://www.statista.com/statistics/1111468/most-popular-clothing-retailers-in-finland/
Finnish Commerce Federation, Share of people who purchased clothing and footwear in the last 12 months in Finland in 2018 and 2019, by retailer Statista, https://www.statista.com/statistics/1111468/most-popular-clothing-retailers-in-finland/ (last visited December 21, 2024)
Share of people who purchased clothing and footwear in the last 12 months in Finland in 2018 and 2019, by retailer [Graph], Finnish Commerce Federation, May 14, 2019. [Online]. Available: https://www.statista.com/statistics/1111468/most-popular-clothing-retailers-in-finland/
