Major attributes for premium clothing, footwear and accessories in Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey among affluent Millennials in Vietnam, around 49 percent of respondents stated that making products from environmentally friendly materials was the leading attribute for premium clothing, footwear and accessories. Other leading attributes include having high quality standards and having a timeless style.

Leading attributes for premium clothing, footwear and accessories among affluent Millennials in Vietnam in 2019

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Release date

December 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

459 respondents

Age group

23-38 years old

Special properties

among premium Millennial shoppers based in in Ho Chi Minh City and Hanoi

Method of interview

Online survey

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