Major attributes for premium cosmetics and personal care products in Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey among affluent Millennials in Vietnam, around 58 percent of respondents stated that clear traceability was regarded as the leading attribute for cosmetics and personal care products. In comparison, the leading attribute for premium clothing, footwear and accessories was that it was made from environmentally friendly materials.

Leading attributes for premium cosmetics and personal care products among affluent Millennials in Vietnam in 2019

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Release date

December 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

459 respondents

Age group

23-38 years old

Special properties

among premium Millennial shoppers based in in Ho Chi Minh City and Hanoi

Method of interview

Online survey

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