Online checkouts share in Brazil 2019-2022, by gender

Published by
Stephanie Chevalier,
Sep 23, 2024
In 2022, women made more than six out of ten online purchases in Brazil. The share of e-commerce checkouts fulfilled by women has been increasing since 2019, when it stood at 52 percent. However, on average, Brazilian men spend more on e-commerce than women.

Distribution of online orders in Brazil from 2019 to 2022, by gender

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Sources

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Release date

July 2022

Region

Brazil

Survey time period

2019 to 2022

Supplementary notes

* As of 2nd quarter 2022. The source did not provide the exact figure for men. It was calculated by Statista based on the women's order share. For 2022, the category "men" should be interpreted as "men/other".
Figures prior to 2022 were retrieved from previous releases.

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