Shopping behavior of travel shoppers among affluent Millennials in Vietnam 2019

Published by
Minh-Ngoc Nguyen,
Nov 11, 2024
According to a survey among affluent Millennials in Vietnam, around 49 percent of respondents bought products from overseas shopping malls. The study implies that shoppers mostly looked for well-known brands with products not yet available in Vietnam.

Shopping behavior of travel shoppers among affluent Millennials in Vietnam in 2019

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Release date

December 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

459 respondents

Age group

23-38 years old

Special properties

among premium Millennial shoppers based in in Ho Chi Minh City and Hanoi

Method of interview

Online survey

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